Saltivate has passed one million servings sold.
That covers every jar and every stick pack, in all four flavors, since the first order shipped. It counts what people bought and paid for on saltivate.com, on Amazon and on Walmart.com.
How we counted it
Servings, not units. Every product has a serving count printed on the label: 45 servings in a flavored jar, 90 in the Raw Unflavored jar, and one serving per stick pack. We multiplied units sold by servings per unit for every SKU, across all three channels, with cancellations removed.
A few things are deliberately not in the number. Drinkware, towels, and the other non-powder items we sell are excluded, because they are not servings. Free samples and giveaways are excluded, because they were not sold. Then we rounded down. The real figure is a little over a million.
What people bought
More than a third of every serving we have sold is Raw Unflavored, the 90-serving jar. That is the one with no flavoring, no sweetener and no acidulant, just the three minerals.
It is the one people use when they want the electrolytes without committing to a flavor. It goes into water, sparkling water, juice, iced tea, or a bottle before a shift, whatever someone is already drinking. It is not tasteless: a serving carries about two grams of salt, so it is genuinely salty. That is the trade people are making, and a lot of them make it twice.
Orange moves the most units. Between those two, most of the million is accounted for.
Why the dose is what it is
Sodium is the main electrolyte you lose in sweat. Most drink mixes go light on it and heavy on sugar, which is backwards for anyone whose day involves real heat or real physical work. Saltivate carries 800mg of sodium, 240mg of potassium, and 60mg of magnesium per serving, with zero sugar and no stevia.
That formula has not changed since launch, and the million servings were all sold on it.
Thank you
Saltivate has no outside investors. A million servings is a million individual decisions to buy the thing, or to tell someone else about it. We are grateful for that and we do not take it as given.
The next one will be quicker. Thanks for drinking it.
